100 Plant Challenge
A gentle nutrition reset rooted in colour, nourishment and everyday rituals.
Designed for busy lives, the plan runs 5 days on, 2 days off, then 5 days on again, with a few repeat meals to save time in the kitchen.
The programme is also fully flexible. Whether you’re plant-based, pescatarian or enjoy meat, each recipe includes optional protein add-ons so you can tailor every meal to how you like to eat.
FAQs
100 Plant Challenge
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This challenge is for anyone who wants to feel more energised and inspired by food. Whether you’re coming off a busy festive period, feeling stuck in a food rut, or simply want a more nourishing routine.
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In this challenge, we use a broad, inclusive definition of plants. A plant counts as any whole or minimally processed food that comes from a plant, including:
Vegetables (leafy greens, root veg, squash, etc.)
Fruits (fresh, frozen or dried)
Legumes (lentils, chickpeas, beans)
Whole grains (quinoa, oats, rice)
Nuts and seeds
Herbs and spices
Plant-based extras like olives, cacao and coconut
Different colours, varieties and types all count separately, so spinach and rocket are two plants, and cumin and paprika each count too.
The goal isn’t perfection or counting obsessively. It’s about variety, colour and curiosity, letting the numbers take care of themselves.
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Not at all. The base of the plan is plant-forward, with optional protein additions for those who eat fish or meat. Each recipe includes guidance so you can tailor it to how you like to eat.
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No, we intentionally don’t include calorie or macro tracking. The focus is on nourishment, fibre, protein and variety. Helping you tune into your body rather than numbers.
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The meals are designed to be satisfying, fibre-rich and balanced. If you’re very active or need more energy, we encourage adding extra protein or snacks so the plan supports you fully.
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The plan is designed for busy lives. You’ll cook once and eat twice (dinner becomes the next day’s lunch), with simple prep moments to make the weekdays feel effortless.
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Light prep is recommended, but nothing intense. The Prep Day Guide helps you prepare a few key components so meals come together quickly during the week.
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Yes, the plan is intentionally structured as 5 days on, weekend free, then 5 days on. You can also roll straight through if you prefer. Flexibility is encouraged so that it doesn’t become an all or nothing approach. The key is getting used to having structures in place that makes having home-cooked meals an easy and enjoyable part of your life.
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No need to start again. Simply return to the next meal and continue. This challenge is about consistency, not perfection.
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Yes. Each recipe includes guidance for substitutions. If you have specific dietary requirements or preferences, you can also message us for personalised suggestions.
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You’ll have access to the challenge materials for one month, giving you time to revisit recipes and routines at your own pace.
Join the 100 Plant Challenge
10 days, 100 plants.
Start the year with more energy, focus and momentum. Get ready to feel your best self yet.